A collision repair industry veteran with over thirty years of hands-on experience, and an insurance professional who spent fifteen years on the other side of the desk. Between them: a complete picture of why the gap existed, and exactly how to close it.
There's a version of the PDR industry where every shop gets paid exactly what every repair is worth.
PDR Logic exists to make that version real.
PDR Logic is a full operational partner — built for shop owners who want to grow, scale, and build something worth owning.
Accurate estimates are where we start. Where we go from there is everything else: workflow and process refinement, staff training, supplement strategy, documentation standards, and the long-term business thinking that most shops never have access to.
We work alongside you the same way a seasoned business partner would — invested in your trajectory, not just your next repair order.
PDR Logic was created out of a simple observation: most PDR shops are doing great repair work — and getting paid for far less than they should be.
We are the estimating and operations division of G&G Paradigm, a firm built at the intersection of collision repair expertise and deep insurance claims knowledge. That combination gave us an edge most shops don't have access to — until now.
Between us: decades of work in estimating, claims handling, and PDR operations. We've helped shop owners grow to multiple locations, increase average repair order values without adding staff, and build businesses they can eventually sell.
To give every PDR shop access to the estimating accuracy, insurance knowledge, and operational support that used to only exist inside the largest operations in the industry.
PDR Logic is built and run by a strategic team placed across the United States — business development, sales, estimating, technology. Each function held by someone who has spent their career inside it.
They curate every part of the client experience. Every estimate written, every supplement defended, every claim followed through — the work passes through their hands before it reaches yours.
Estimating & Documentation
The strongest estimates don't start with the damage — they start with understanding every step of the repair. Jake has built his career on exactly that.
Jake entered the paintless dent repair industry in 2016 with a single goal: learn every aspect of the business. He started in vehicle logistics, quality control, and customer service, then worked through every stage of shop operations — insurance communication, sales, parts procurement, and estimating — ultimately managing complete repairs from initial assessment to final delivery. That hands-on path gave him something most estimators never develop: a working understanding of how every decision on an estimate affects the repair, the customer, and the profitability of the shop.
At PDR Logic, Jake pairs that operational experience with command of OEM repair procedures, insurer documentation, and repair planning to build estimates that are accurate, defensible, and complete. Every line is there for a reason: to make sure shops are properly compensated for the work required to restore every vehicle safely and correctly. For Jake, an estimate isn't paperwork — it's the foundation of a successful repair and a profitable business.
Built from experience.
Driven by precision.
Sales & Growth
Some sales leaders hit their number. Huston builds the teams that redefine it.
Over more than sixteen years, Huston has built a career turning sales organizations into category leaders — the teams everyone else measures against. Before PDR Logic, he held executive leadership roles with Fortune 500 healthcare companies — including Convatec, Smith & Nephew, and GSK — managing multi-state territories that represented more than $400 million in annual business. He didn't just meet objectives; he reset them, earning national recognition along the way: Region of the Year, President's Club, and Rookie of the Year.
His results were never built on pressure or volume. They were built on discipline — developing winning teams, designing strategies that scale, and negotiating the kind of complex, high-stakes agreements that move entire markets. He has launched new products, expanded market share, and mentored rep after rep into leadership of their own — the quiet, durable kind of growth that compounds long after the quarter closes.
At PDR Logic, Huston brings that same Fortune 500 discipline to an industry that has rarely seen it — building a sales operation to the standard of organizations many times its size, and giving shop owners a partner who treats their growth with the seriousness it deserves. He holds a Bachelor of Science in Marketing and Sales from Missouri State University, where he graduated cum laude in three years.
Teams built to win.
Markets built to own.
Strategy & Systems
Growth rarely happens by accident — it's built. Tyler builds it.
Tyler got his start in the paintless dent repair industry and was quickly drawn to the business behind the business. Over years of managing multiple PDR operations, he gained firsthand experience in shop management, customer service, workflow optimization, and the realities of scaling a PDR business — knowledge that now shapes how he thinks about growth across an entire network of shops.
Today, Tyler leads business development for PDR Logic — though most of his work happens where no one sees it. He architects the systems that drive the company's growth: the CRM and sales infrastructure, the lead-generation engine, and the workflows that turn opportunity into momentum. He reads the country itself — tracking storm activity in real time, anticipating where demand will surface before anyone else does, and building the collision and PDR shop relationships that keep the pipeline full long before a season begins.
It's groundwork that never shows up on an estimate, but shows up everywhere else. The market intelligence, the strategic partnerships, the infrastructure built to scale — together they give PDR Logic an advantage most operations don't know exists, let alone how to build. The right systems don't just grow PDR Logic — they grow every shop it works with.
The work stays behind the scenes.
The advantage doesn't.
Operations & Estimating
Jon T. Gerlach has spent over thirty years at the intersection of paintless dent repair, collision operations, vehicle appraisals, and post-repair inspections — and that depth shows in everything PDR Logic produces.
Having been involved in tens of thousands of repairs, Jon's command of OEM standards, insurance documentation, and repair accuracy is anything but theoretical. He has held leadership roles at top-tier repair facilities, collaborated with insurers and consumers to achieve fair claim outcomes, and built a nationwide estimating and consulting operation from the ground up. As Founding Partner of PDR Logic, he designed the entire framework around a standard he has held for three decades: precision, accountability, and zero revenue left on the table.
But for Jon, it was never just about the estimate. It was about the business behind it. He shows up for shop owners the same way he always has — invested, experienced, and focused on long-term success. His track record speaks quietly and at length.
Over thirty years.
Tens of thousands of repairs.
One standard.
Claims & Client Strategy
Some professionals know the industry. Cody Galbraith has spent over fifteen years mastering it.
With a background rooted in insurance and claims management, Cody brings a rare combination of authority and operational refinement to every client relationship. His command of OEM documentation standards and insurer expectations gives PDR shops access to a level of estimating precision that most operations never find on their own. As Founding Partner of PDR Logic, he has systematically rebuilt how repair professionals approach documentation, profitability, and growth — turning what was once guesswork into an exact science.
But Cody didn't get into this business to sell a service. He got into it to change outcomes for shop owners who deserved better. He has helped repair operations increase per-vehicle revenue, scale to multiple locations, and build businesses worth selling — showing up as a partner first, and letting the results speak for themselves.
His work doesn't announce itself.
The revenue does.